Do you know what visitors to your site are doing?

We knew how many visited, where they came from, that they were searching for care, ordering and viewing guides, viewing client records, etc… but we found one surprise. We ran some queries on our site and were surprised to learn what our end users are searching for now:

When you commit to do business with a company, you know what you expect in return – a high quality product or service that is equal to or hopefully greater than the investment you make for that product or service.  This sounds simple, but there are many components to what you receive in return, not just the actual product or service.  It starts from the time you make your initial contact with the vendor and doesn’t end until you have received the last benefit from your purchase.  Most of what you receive will be easy to quantify, but many things during the relationship will be based on your experience and how important each component of the experience is to you and your company in particular.  Some companies purchase a product and are only worried about the price.  Other purchases have a great value placed on timeliness, customer service, warranty of the product and many other aspects.

When you do business with New LifeStyles, what should you expect, even before you decide to make a purchase?

Responsiveness – if you don’t reach your intended party, you should hear back from them within two hours, unless they are on the road.

Clarity – you should always expect to know exactly what you are receiving, all the components included and what the price is.  Timing of all advertising should be conveyed to you, as well as payment terms and materials needed from you.

Ease of business – we should be providing everything you need,  making the process a minimal time investment on your side

Information – whether its before, during or after your relationship with New LifeStyles, we can provide a number of statistics to help you make your decision, evalulate the performance of your investment or decide on continuing with us.

Solid Return – you should know what you expect from us and we will do everything we can to meet your expectations.  We don’t promise or guarantee results, but if we are not meeting your goals, we will do everything we can to raise our level of value, based on feedback we receive from you.  Sometimes, we will not be able to meet your standards, but we will do everything in our power to keep your business.

Quality Products – Our print publications, online products and tools and website design and development will be of the highest quality, utilizing years of industry experience

Customer Service – We realize that your business determine’s our success or failure.  You will find highly professional treatment during all aspects of your relationship with New LifeStyles.  Our employees have on average over ten years with the company and in the industry, so we know how to listen and meet your needs.

There are other things that we will bring to the table and other things that you expect from us that are not named here.  If New LifeStyles doesn’t meet your expectations in any of these areas, please let us know and we will do everything possible to rectify the current situation and exceed your expectations in the future.

Thanks as always for your business and partnership over the last 25 years!  Doug

We are continually looking for great places to distribute the FREE New LifeStyles guide to senior living and care.  As always, we need your help!  If you come across a location where our guides could be picked up by those that can use them, snap a picture.  We will grade the pictures on benefit to our demographic, as well as originality, humor and artistic quality.  If you can’t snap a picture, send us your suggestion, those will be eligible, too!  We will post the best pictures on our Facebook and Twitter pages!  Top three suggestions will win $25 gift certicates to Starbucks or Target. 

E-mail the pictures, telling us the location, to newlife@newlifestyles.com

(make sure New LifeStyles is available in your area, for a complete list of our areas of coverage, log on to www.newlifestyles.com )

Contest ends February 15, 2012.  Thanks and have fun!

Social Media is being touted as one of the best new mediums to reach your clientele. Whether it’s through blogging, discussion boards, social sites such as Facebook, LinkedIn, Twitter, and others, there are numerous opportunities to reach current and potential clients and referring agents.

 New LifeStyles would like to help you reach those individuals thru our social network:

Be an active participant in the New LifeStyles senior living blog and/or forum providing answers to senior living questions:

You can drive the topic and market your community and services during a week in 2012.  Send one post with helpful senior living information and one with information about your community/services. Take the opportunity at any time to browse the forum to comment on and/or answer any posts, as well.

Reply now with the week you would like to promote your senior community or service on the New LifeStyles forum. All post will be linked on the New LifeStyles Facebook page, Twitter account,  and LinkedIn page.

Another value ad from New LifeStyles Media Solutions

Thank you for your positive feedback on our free client webinars in 2011!  To continue on that path, we will continue to offer quarterly educational webinars to our clients, starting this month with:  “Opening Relationships” with your prospects vs. “Closing Sales”- Your new approach to successful new client development

New LifeStyles clients are invited to participate in this free marketing webinar presented by Rick Hunsicker, a nationally recognized expert in senior living sales and marketing, about a new approach to sales in senior living.

You will gain insight into a different approach with your prospective new clients, family members and professional referral sources, that moves you away from closing sales, and leads you and your customer toward building strong, long term business relationships.

Rick will present examples of what you should say in the early and later stages of your presentations to your prospects and referral sources to help you gain more and stronger relationships that ultimately results in more sales and referrals. 

Join us on January 26

Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/529526334

Title: “Opening Relationships” with your prospects vs. “Closing Sales”- Your new approach to successful new client development Date: Thursday, January 26, 2012 Time: 12:00 PM – 1:00 PM Central Time After registering you will receive a confirmation email containing information about joining the Webinar. System Requirements PC-based attendees Required: Windows® 7, Vista, XP or 2003 Server   Macintosh®-based attendees Required: Mac OS® X 10.5 or newer

We will continue the webinars in April with “How to Stop the #1 Leak in Your Sales and Marketing this Year” with Mona Hilton. In July, Reece Franklin will present “The Perfect Pitch Piece” and in October Patty Cisco will cover the current state of affairs and how to market despite them.

If you have missed any of the webinars in 2011, you can watch them on your schedule at http://www.newlifestyles.com/clients/webinars

As always, thank you to our clients! we hope you find these webinars helpful. Please send us your feedback on other topics you would like to see covered.

Welcome to 2012!  From all of us at New LifeStyles, we wish you a healthy and prosperous New Year!  Hopefully, this will be a great year for your community or business and the senior living and care industry as a whole.  There are plenty of challenges to be faced, but also plenty of great people to face them.

The New Year is a great time for companies to take inventory of their operations and see what changes need to be made in 2012.  Here are a few suggestions from a marketing perspective:

-          Are your marketing materials up to date and “fresh”?   Take a look at your brochures, ad materials, etc. and see if they represent your message.

-          Is your web site still current?  Is it inviting to visitors and showing off your assets in a clear, easy to find manner.  Are you using a company to optimize your site’s search engine results and linking with companies that can bring you better traffic.

-          Is your marketing team united in their approach?  Are they armed with the needed knowledge and materials?   Are they getting across the key selling points of your community or service in a succinct, clear manner?

-          Is the drive-up appeal of your community still appealing?  Is some fresh paint and new flowers or plants needed?

New LifeStyles can help you by redesigning materials for our publications, reviewing your web site, providing cost effective SEO services and many other ways, just give us a call!

January is the space reservation deadline for the following markets:

• Fresno/Bakersfield – one of our fastest growing guides.
• Arizona – many quality assisted living and independent living choices in both the Phoenix area and in Tucson, already a number of new advertisers for 2012!
• Denver – demand is high in Denver for all levels of care including dementia care and home care
• Maryland/DC/No. Virginia – Distribution and online traffic is extremely high in this population dense market

New copies of our guide should be arriving for the following markets:

-          Houston

-          Fort Worth/Tarrant County

-          San Diego

-          Central and Eastern Pennsylvania (Philadelphia)

For more information, contact us immediately!

To get the latest information on our web design division, friend New LifeStyles on Facebook , connect with us on LinkedIn, or follow us on Twitter.

Thanks for spending some time with our blog.  Call us!  We will be an effective part of your marketing campaign.

 Doug

Don’t forget to send us a picture of your senior community decked for the holidays! It could win you a free slide show to showcase your community to those looking for senior living options the rest of the year.

Submit here, send an email or visit our Facebook page to enter.  

Yep, it’s here, the Christmas season.  It comes around quicker every year, seemingly right after Halloween, with Thanksgiving being extremely over shadowed by that special family day of Black Friday.  Of course now, Black Friday has decided to grab the last 5-6 hours of Thanksgiving, so pretty soon, Thanksgiving dinner may just be the break between morning and afternoon shopping deals.  Eventually, I expect to see Christmas displays on Labor Day and watch kids Trick or Treat in front of Best Buy, receiving candy from those camping out for Halloween doorbusting specials.

At New LifeStyles, our elves are continuing to try and churn out new toys for our clients.  We continue to work on our leads system to both eliminate junk leads and increase qualified leads.  You may see less volume, but you will also save a ton of time sorting through leads that won’t help you!  In 2012, we will be at most senior fairs in our markets, mainly through our guide distribution, getting more and more people familiar with your communities and businesses.  We now have a site for our web design group!  It show a portfolio of our work, details of our services and other helpful information.  Please check it out, thanks!

December is the space reservation deadline for the following markets:

• Philadelphia– also covers the eastern third ofPennsylvania.
• Dallas– if you aren’t in ourDallasguide, Santa may miss you, everyone else is!
• Michigan– local sales director, based inMichiganis growing the guide and its distribution in a steady manner.
• Alabama– Whether isMontgomery,Mobile,Birminghamor any of the great cities in the state, people look to us for comprehensive information.
• Boston– New LifeStyles is all overEastern Massachusettswith an extensive distribution network.
• Austin/San Antonio – One of our consistent growing markets, we feature new communities and businesses every edition.
• Kentucky–LouisvilleandLexingtonanchor our coverage of the Blue Grass State.
• Sacramento– A great coverage area for the capitol city ofCalifornia.

New copies of our guide should be arriving for the following markets:

• Los Angeles
• New YorkMetro
• St. Louis
• New Jersey
• CentralMassachusetts
• OrlandoChicago

For more information, contact us immediately!

 Doug

Is it time for a new website?

Is your website bringing in the leads and traffic you exepct?

Does it show up on the search engines?

Do you need help in the social media jungle?

Let the web team at New LifeStyles Media Solutions help! We offer all of the services above and more with proven results at very affordable rates.

Check out our new site at www.nlmswebdesign.com for more information on how we can help you reach your online goals.