In a “bad” economy, everyone seems to scale back. After all, if you’re not making as much, you shouldn’t spend as much, right? Maybe not… I’ve recently read & heard just the opposite, that in a bad economy, you should extend yourself and spend more to get ahead of your competition. This rings true specifically in advertising.
If things are truly “slower” than usual, and you have less residents or clients, there might be money budgeted to operations that are available. Less people & work, should take less man power and supplies, thus remaining budget. You can request to “borrow” money from these accounts. As ammunition in your request, you can show savings, as most media options are offering deals compared to their former published rates.
When others are not advertising, your message will stand out and be remembered. So take advantage of the economy to get the most for your business!
Have you extended your budget in this economy?
Have you gotten a great deal?
Has it worked out in your favor?
Share your story/suggestions with us