Welcome to 2012!  From all of us at New LifeStyles, we wish you a healthy and prosperous New Year!  Hopefully, this will be a great year for your community or business and the senior living and care industry as a whole.  There are plenty of challenges to be faced, but also plenty of great people to face them.

The New Year is a great time for companies to take inventory of their operations and see what changes need to be made in 2012.  Here are a few suggestions from a marketing perspective:

-          Are your marketing materials up to date and “fresh”?   Take a look at your brochures, ad materials, etc. and see if they represent your message.

-          Is your web site still current?  Is it inviting to visitors and showing off your assets in a clear, easy to find manner.  Are you using a company to optimize your site’s search engine results and linking with companies that can bring you better traffic.

-          Is your marketing team united in their approach?  Are they armed with the needed knowledge and materials?   Are they getting across the key selling points of your community or service in a succinct, clear manner?

-          Is the drive-up appeal of your community still appealing?  Is some fresh paint and new flowers or plants needed?

New LifeStyles can help you by redesigning materials for our publications, reviewing your web site, providing cost effective SEO services and many other ways, just give us a call!

January is the space reservation deadline for the following markets:

• Fresno/Bakersfield – one of our fastest growing guides.
• Arizona – many quality assisted living and independent living choices in both the Phoenix area and in Tucson, already a number of new advertisers for 2012!
• Denver – demand is high in Denver for all levels of care including dementia care and home care
• Maryland/DC/No. Virginia – Distribution and online traffic is extremely high in this population dense market

New copies of our guide should be arriving for the following markets:

-          Houston

-          Fort Worth/Tarrant County

-          San Diego

-          Central and Eastern Pennsylvania (Philadelphia)

For more information, contact us immediately!

To get the latest information on our web design division, friend New LifeStyles on Facebook , connect with us on LinkedIn, or follow us on Twitter.

Thanks for spending some time with our blog.  Call us!  We will be an effective part of your marketing campaign.

 Doug