Seniors continue to receive, open and value mail:
Internet inquiry sources and conversion rates:
Run right into your golden years:
http://www.nytimes.com/2011/09/24/sports/24iht-athlete24.html?_r=1&ref=nutrition
I’m extremely “challenged” when it comes to electronics. If something doesn’t work, I usually turn it off and come back later, hoping it magically fixes itself. With so many people having surround sound systems in their house, with great speakers and receivers, it is sometimes hard to figure out why no music is coming out of the speakers or no picture is filling the screen. There is a disconnect someplace. You either aren’t receiving the signal, the signal is getting lost somewhere in your system or there is a problem with the output device, either your great TV or cool little speakers. (yep, there are probably 78 others things that could be wrong, involving components that cost thousands of dollars and have cool names, but I’m trying to keep it simple, so I can understand)
Leads and traffic can be like that, too. The leads and traffic are your input, coming to you from multiple sources, such as print placements, online search companies and other mediums. The system that converts these leads and traffic is your marketing materials, people and community/business. When evaluating your marketing campaigns, you need to look at all checkpoints from the input to the output, which is your new independent living/assisted living residents, dementia care patients or home care clients.
Some companies only look at whether the input is turning into the output, not why. There are no new clients coming from the traffic, so they pass on great traffic volume and put their dollars elsewhere. While, in actuality, the traffic is coming to them, seeing poor marketing materials, an outdated web site, a poorly maintained property and choosing to move on to look at other options. Additionally, the traffic and leads may not be being handled in a timely or effective manner by the community or company’s marketing personnel, causing a disconnect at that point in the system.
So, before you pass on some great leads and traffic “input” into your marketing pipeline, make sure that all of the components are working at their peak and quality “input” has a chance to result in new assisted living and nursing residents or home care or hospice clients.
October brings a lot of transitions. Summer heat gives way to cool Fall temperatures and great color. All students are back to school and baseball season reaches its peak, while football season is hitting its stride. At New LifeStyles, we are always looking to transition to a higher level of value for our independent living, assisted living, dementia care providers and other important advertising partners. In September, our mobile site was introduced, bringing more leads and traffic without an additional cost. On the distribution side, new avenues of getting our guides into the hands of those looking for your community or home health and hospice service led to thousands of guides being sent out from our headquarters to complement those already in circulation. It’s a great time to try New LifeStyles complete media solution or if you have been gone for a year or two, come back and see what new value you can utilize at the same low rate! What else is going on around here?
- Our web design team has been swamped, signing an average of 15 new clients per month over the last six months. If you have a web site that needs to be updated, or if you need a new site, call us today for no upfront cost pricing and unique designs!
- We have been partnering with many Senior Fairs across the country to increase distribution and awareness, while also developing a direct mail campaign. Our investments in online marketing have resulted in increased quality and quantity of traffic
- As we increase content and visibility, our blog, forum, mobile app and mobile site are finding increased usage, bringing in more leads and traffic for our advertisers.
October is the space reservation deadline for the following markets:
New copies of our guide should be arriving for the following markets:
- Nevada
- Portland
- Seattle Area
- Connecticut/Rhode Island
For more information, contact us immediately!
To get the latest information on our web design division. Friend New LifeStyles on Facebook , connect with us on LinkedIn, or follow us on Twitter.
Thanks for spending some time with our blog. Call us! We will be an effective part of your marketing campaign.
