Today we start a series to address our most frequently asked questions.
Question #1: Where & how is the New LifeStyles guide distributed?
Answer: Our guide to senior living is distributed in many locations & thru different mediums. We start by mailing each new edition to those that have a standing order (those making up our distribution list). These locations include hospitals, physicians’ offices, senior centers, churches, pharmacies, senior communities and care agencies, etc… Some have a standing order for 1 book to keep as a reference tool, while others receive 1000s to distribute over the 6 month run time.
We then place ads monthly national & regional newspapers and magazines offering our free guide (as well as promoting the website, mobile site & App). People who view the ad can call our toll free number, visit either site, download the App to order a copy of the guide.
We also advertise online not only to bring people to our website, but offering the guide as well. We now average more online orders monthly than phone orders.
We sponsor &/or participate in numerous senior fairs, Memory walks, health fairs, community information meetings, etc… where we offer the publication to attendees.
In many areas, our guides are available at CVS Pharmacies (per market, ask your sales representative).
In certain areas, we also mail the guides to the homes of seniors (65+).
If you would like specifics on the number of guides distributed in a specific market, or where & how those are distributed, or if you have any suggestions on our distribution, please let us know. And as always, thank you to our advertisers who make it possible to distribute the New LifeStyles guide to senior living options free to the public!