Its back to school for a lot of students next week, so to honor these scholars, here are some educational and informative articles from the world of retirement and independent living, assisted living, nursing and dementia care, home care and many other ports of call:

A little good news on the financial front:

http://newoldage.blogs.nytimes.com/2011/08/18/76-cents-worth-of-good-news/

Make sure you are selling the “community” benefits of your community:

http://tinyurl.com/3eztxtx

Social Proof, a great principle when marketing your community or services:

http://trmann.com/wordpress/2011/08/social-proof/

Some answers to the always perplexing question of measuring Social Media return:

http://tinyurl.com/44nomnp

Have a great weekend!  If you have extra rain, send it our way, df