Recently, my mother, who lives in a local assisted living community, and I were discussing possibly looking at some other options in the area.  So, I sent in four requests for information, using both community web sites and the information request forms on the New Lifestyles’ site.  I got prompt responses from…………..Zero.  Waited a week or two, Zero.  Pretty shocking and dissappointing.  Leads and visitors are the future of retirement and assisted living communities, nursing and memory care providers and home care companies.  To let them fall through the cracks is inexusable.

Is this happening at your community?  Make sure to occasional test the technology and personnel involved with running with leads and following up with calls or visitors.  Have mystery shoppers test your web site information request forms and make calls requesting information.  It only takes a few minutes a month and you never know if a link on your site has gone bad, an e-mail address is missing a letter or a voicemail box is going unchecked!

Don’t waste your marketing and technology investments.  Hopefully, I didn’t try and contact you for information.

Cheers, df