Last weekend, I took a trip with my cousin to see baseball games in Cleveland and Pittsburgh, to cross two more stadiums off my list in a quest to see them all.  Pittsburgh’s PNC Park has the reputation of one of the best in baseball.  It did not disappoint.

The interesting thing is that I was sold on its greatness before I even entered the ballpark.  To get to the park, you cross the river on a great yellow bridge while being able to see right into the stadium.  The grounds are immaculate, with statues of Pirate greats around the outside.  The area around the stadium has great places to eat and drink and the outside of the stadium has great architecture.  The atmosphere is inviting and enthusiastic.

“I was sold on its greatness before I even entered the ballpark”.

Can potential residents and their families say that about your independent living, assisted living, nursing care or alzheimer’s community?  Take a test drive, from a mile away and see what your thoughts are as you approach.

Are the grounds well-landscaped with some color?  Is your property in good shape, showing no signs of aging.  Easy to find and read signage?  Is the parking lot clean, with an easy route to the front entrance.  Is your entrance easy to use and appealing to the eye?

If not, you may lose that potential resident before they enter your beautiful community which has great activities and a wonderful atmosphere.   They may have even turned around in the parking lot and decided this isn’t the right place for them.  I know for a fact that this happens.

In addition, make sure their first contact with the communities’ staff is warm, inviting and informative.  If they go into your tour already loaded with reasons why this is a great potential new place to live, you may already have won over a new addition to your family.

Take the time to shore up anything that takes away from your “walk-up appeal” and reap the benefits!