Is it better to have more unqualified leads or less qualified leads?

Per our numbers, it seems like people are less and less likely to give out their personal information. Whether it be their phone number, email address, information about what they are looking for, etc… But fewer people are willing to do so. Phone orders continue to dwindle in all industries as people move to online ordering. But the end user is weary of giving out too much information online, scared of identity theft and having their information sold. Form abandonment rates are growing now too.

So where does that leave those of us trying to glean as much information as possible to help the end user and cultivate a rich lead database? Do you cut the questions on the form in hopes of getting more submissions, and getting your information in their hands, then attempt to follow-up to complete the  information (if you can get a hold of them again)? Or do you accept that your lead numbers will continue to drop, but it’s worth it to get information to make it a qualified lead?

We are in the midst of testing this theory. We are cutting one form to one entry to see if it will increase the completion rate.  If it works, we will succeed in increasing ad views and the amount of leads, but we will lose qualification information. Is this an acceptable trade-off? What are your thoughts? Have you done something similar? If so, what were your results?

Please share your feedback and I will be post the results of our test.

Add more leads to your pipeline in May and be prepared for new move-ins or customers for the Summer!  Take advantage of all of the lead options that New LifeStyles provides:

• We continue to upgrade the quality of our digital guides.  Users can click thru to your site and the overall look of the product is excellent over many platforms.
• Through our increased investment in online marketing, more people than ever are searching for senior communities and care at www.newlifestyles.com !
• Our iPhone App is always there for the user, who can download for free and start searching for senior communities from their phone or tablet.
• If you are interested in knowing more about both the print and online advertising options at New LifeStyles, we have a new animated, interactive media kit now up on our web site.  After reviewing everything available, you can contact us for closing deadlines, rates, statistics and more. 
• Need a web site?  Is your site getting a little stale or lacking traffic?  Contact Luke Jansen for a FREE review and analysis of your site.

 May is the space reservation deadline for the following markets:

• Kansas City – focusing on the greater metro area, with a quality selection of options.
• Houston – Great leads and circulation, covering the city and surrounding area, including the Texas coast.
• Fort Worth – The guide has huge market share.  If you aren’t using it or advertising in it, you’re in the small minority!
• San Diego – a long time choice of professionals in the area, over 20 years in publication.

New copies of our guide should be arriving for the following markets:

-         Atlanta

-         San Francisco Bay area

-         South Florida

-         Pittsburgh

-         Santa Barbara/San Luis Obispo

For more information, contact us immediately!

New LifeStyles took 8 newly designed or re-designed website live in April.  To get the lastest information on our web design division, friend New LifeStyles on Facebook , connect with us on LinkedIn, or follow us on Twitter.

Thanks for spending some time with our blog.  Call us!  We will be an effective part of your marketing campaign.

 Doug