As we continue to see an increasing demand for New LifeStyles’ guides to Senior Living and Care, we are faced with challenge of making sure that people that need the guide can find it and the people that don’t know the usefulness of the guide can stumble upon it. What’s new in our distribution strategy?
- We are combing the country for senior fairs, heath-related events and other large community events that would draw the demographic you, our customer are looking for. Lately, we have been sending thousands of books across the country, with a continuing demand for more
- New LifeStyles continues to increase the flow up guides to more retail outlets. By working with companies in local markets, we can pinpoint pharmacies and other retail locations that cater to seniors.
- Large company human resource departments are also on our current “wish” list. We are contacting large employers across our markets and getting the correct contacts to receive our resource.
Those are a few of our current objectives. What others should we be looking at? One of our most important sources of new distribution is referrals. It would be great if you could take a minute to point out other locations that should be featuring the FREE, New LifeStyles Guide to Senior Living and Care. Thanks! Doug
