Last week, New LifeStyles exhibited at the ALFA Annual Conference and Trade Show in Orlando.  I hope you were able to get to the show, as it is always a great opportunity to network with others in our industry, seek out new products or ideas and discuss trends that people are seeing.  Everyone sees things from different angles and it’s always interesting to hear the insight of others and take away ideas for the future of your own company.

For New LifeStyles, it was our first chance to present ourselves as New LifeStyles Media Solutions.  We had a new look to our exhibit and new products to discuss.  It was great being able to present our App, digital guide and web design and hosting services to the attendees.  Our exhibit grabbed the attention of people and seemed to draw in more eyes than normal.  We had been using the previous exhibit for a few years and it probably had lost some of its appeal.  If you have a tradeshow booth, keep it fresh and make sure it portrays what you are trying to get across in all of your marketing materials.

Tradeshows are a good way to gauge the status of an industry.  On the whole, it was positive, with a great supply of exhibitors, but traffic in the hall was a little light.  There was a photo opp with Christopher Knight, aka, Peter Brady, so many had their show made by that.  ALFA had a lot of good presentations and learning opportunities, making the event a valuable experience for many.  I will have more thoughts on tradeshows in general on Wednesday.