The latest reports are saying it now takes 7 touches before a client will reach out to you for service. That means a prospective client has to see your ad, message, community, etc… 7 times before they will call you.  

I guess I have been around a while because I always thought it was 3, which still means you have to get your message out there in enough locations and over a specific time period so your prospects see your message that magical amount before they are ready or are forced to make that call or visit.

How do you do it?

1. If you’re lucky enough to have a community or office in a great location where you have plenty of traffic flow, good for you and your developers! Take advantage & show off your signage!  Onthe other hand, if your community or office  is tucked away in a quiet area, make sure it is well signed so those that do pass by know what it is and can find it more easily. Get some signs posted in busy traffic locations. Be creative on partnerships. Remember: location, location, location!
2. Get your name out in the community! Sponsor & host local events, hold open houses, send a regular newsletter or mailings that seniors can share with their friends & family.
3. Take advantage of all free listings, like getting your business listed on Google Local and in other directories so you come up when people search for the service you provide in your area. Consider swapping links with complimentary businesses.
4. Build and maintain a website!  Boomers & Seniors do their research online. Make sure they find your site, that it answers their questions and leads them to the next step, a call or visit.
5. Network! Make sure all of the businesses in your area know about you and what you offer & where you are located. If possible, set out brochures or cards at their locations. If you have a community, have them for lunch or a happy hour.
6. Don’t forget your referral sources! Sell them on your competitive advantage so they think of you when a patient needs your service. A professional referral can really make the difference!
7. Advertise! In print, online, radio, billboard & TV. Whatever you can afford! Get your message out there so your future client sees your name enough times to remember you when it’s time to make that call!