As most of you hopefully know by now, New LifeStyles recently underwent some small renovations.  We’ve added Media Solutions to our name to represent all of the marketing options we now offer, tweaked our guide and site logo and honed our tagline.  There will be other small changes as we go forward, but we all make a vast array of changes as our businesses progress and morph over time.

Our tagline had been “The Source for Seniors”, which we felt was too broad for our offerings.  It has since been changed to “The Source for Senior Living”, which encompasses the range of senior living options, from retirement/independent living to home and hospice care.  We chose a tagline that defines our business, which is only one of the many options when choosing a tagline.  Our partners use many different forms of taglines.  It is a tough decision for companies, one that should be thought out carefully, taking into account the culture and mission of the company, as well as the industry segment (s) in which they hope to prosper.  Below are a few categories of taglines to use when looking to adopt a tagline or change the one you have:

-          Defining your business or market segment

-          Promoting your expertise

-          Appealing to the emotions of your demographic

-          Comforting or creating assurance for your audience

-          Affirming the user’s decision

-          An extension of your mission statement

-          Appeal to the sensible side of the reader

-          Promoting the “lifestyle” you offer

These are just a few options.  Another option is not having a tagline, which we see often and don’t see as a detriment.   How did you choose your tagline?  Which category did you use?  Have you ever been with a company that made a mistake with their tagline and had to change it?  Share your experience, it can be a tough process and your advice can really help others.  Thanks!  Doug