5 Tips for Marketing to Seniors

Your 2011 Revenue Growth 9-Point Checklist

51 ways to use web video to help your business grow

How Much is a Senior Worth? Recruiting Retirees to Spur the Local Economy

Coming to Your Census: Step 1 of 8 for Building Census and Marketing Smarter at Skilled Nursing Facilities

That’s not the way we do things around here

Eliminate Roadblocks, Reap Rewards

We had >5000 visits to our consumer forum last month.  Post a link to your senior site at http://forum.newlifestyles.com

Are you and your team conducting business as if you could be mystery shopped at any time?

Have you even been on alert for a mystery shopper? You get word that your company is “bringing someone in”, “making some changes”, etc… so we are all on our best behavior, answering all questions in a friendly manner, going above & beyond…

Whether you know that your company, your competitor or a 3^rd party is mystery shopping, most people have a tendency to “turn on the charm”. But what about the other times?

Do you always:

• Answer/return calls and emails promptly?
• Service the “caller” to the best of your ability, whether they are a potential or current client or not?   Remember, the sales person or plumber calling you will need a place for their parents one day and may be asked for recommendations.
• Give current clients & their family & related professionals the time & customer service they need?
• Respect other’s time.  Don’t keep people waiting. Your time is no more valuable than theirs. If you can’t deal with something right away, let them know when you will be in touch and stick to your word.
• Use every opportunity to brand your organization and promote it’s many offerings

If you feel you and your team are doing these things consistently, good for you! If you’re not sure, maybe you should do some mystery shopping yourself, or find someone to do it for you. You can ask a friend, or find a company that provides this service.

Every “call” should be handled as if it were a mystery shopper. Otherwise, you could be losing out on new and referral business.

Well, Happy New Year to all of you that take time out of your week to visit the New LifeStyles’ blog.  We really appreciate your patronage and will continue to work hard to ensure that there is value every time you visit.  Please recommend us to a friend if you agree.  As a client of New LifeStyles, you will continue to see increased value for no additional cost:

• Our digital guides are now being updated in a new version which is compatible with the iPad and iPhone.  They look great and we expect to have them compatible with more media sources in the near future.  All print advertisers are included.
• We are increasing our total investment in online media and you should continue to see an increased return on your online placements.
• If you are interested in knowing more about both the print and online advertising options at New LifeStyles, we have a new animated, interactive media kit now up on our web site.  After reviewing everything available, you can contact us for closing deadlines, rates, statistics and more. 
• Need a web site?  Is your site getting a little stale or lacking traffic?  Contact Luke Jansen for a FREE review and analysis of your site, plus detail on our new Search Engine Maximization Programs and Social Media Services.

We have exciting announcements to follow in the next few weeks, STAY TUNED!!!!!

 January is the space reservation deadline for the following markets:

• Fresno/Bakersfield – widely used in the Central California region.
• Arizona – New advertisers already on board, great distribution.
• Denver/Front Range – great options in the metro area and beyond
• Maryland/DC/No. Virginia – this highly populated area of the country has many high quality providers of senior living and care options.

New copies of our guide should be arriving for the following markets:

-          Chicago

-          Kansas City

-          Houston

-          Tarrant County

-          San Diego

For more information, contact us immediately!

New LifeStyles took 8 newly designed or re-designed website live in December.  To get the lastest information on our web design division, friend New LifeStyles on Facebook , connect with us on LinkedIn, or follow us on Twitter.

It’s going to be a strong 2011, make sure you are taking advantage of the new value we are providing to our partners.

All the best, Doug