Good luck Donna!
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November 5, 2010

Good luck to Donna Miller, our distribution manager, starting her 4th 3-Day Walk for the Cure today. We sent her off in style yesterday, filling the office with pink. See pics on our Facebook page at

Posted in: Uncategorized
Author: Jennifer Campbell, http://www.newlifestyles.com
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We have the Greatest site that nobody’s seen!?!
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November 3, 2010
Hey Luke, we re-designed and revamped our company website, but still no one is coming to our site? Please help. 
I get this question (or ones just like it) all the time. My first question back is “Do you use Search Engine Optimization”?
 
You may have the greatest looking website ever, with all the bells and whistles that a website can have.  Moving images and music playing are great for keeping people on your site, however it does nothing for getting people to your site in the first place. Think about it, how do people find what they are looking for on the web? They use Search Engines to do the work for them. They pull up Google, Yahoo, Bing or any of the other Search Engines, type in a keyword or two and then scan through the results. 
  
With the world moving at such a fast pace it is easy to see why people are relying on the Search Engines to get them to the sites they need . People want to find the site they need at the exact moment they need it. With people needing the information as quick as possible, they are not going to scroll through multiple pages of search results. Most people never get past the first 2 pages of results before they click on a link. The only way you’re going to get your site listed on the top of these Search Engines is by using Search Engine Marketing or Optimization (SEO).
 
So what exactly is Search Engine Optimization (SEO)?
SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.
 
How do you make your site more Search Engine friendly?
Various tactics such as effective use of keywords, Meta tags (a tag that describes some aspect of the contents of a certain Web page) and external links all help with boosting a site’s ranking (how high up a search listing it comes). 
 
How do the Search Engines find sites?
First, search engines crawl the World Wide Web to see what is there. This task is performed by a piece of software, called a crawler or a spider. Spiders follow links from one page to another and index everything they find on their way. Keeping in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. Keeping your site optimized will help make it easier for them to classify your pages correctly and for you – to get higher rankings.
 
Every industry has certain words or phrases that the majority of people are typing into the Search Engines when looking for information about that industry. I recommend a brainstorming session with marketing and other personnel to develop a list of the keywords.  I would then engage a SEO company to help you use this list to make sure traffic to your site is being maximized! 
 
 

Luke Jansen

(my friends call me Trip Dub, call and ask for me by that name and receive three free months with a 12 month agreement!)

214 668 4432
Project Manager Website Division
Posted in: Web site design and marketing
Author: Doug Fusella, http://www.newlifestyles.com
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November is Here! (Already??)
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November 1, 2010

It’s a big time of year for change around the country.  Fall is in full swing and the chill of winter is being felt, reminding us that the hectic holiday season is near.  There are elections this week that will impact the situation for many of us.  For New LifeStyles, we are pushing productivity, making sure our guides are of great quality and always on schedule, taking web sites live and putting in new services for our clients before the holiday season and ready for 2011.  As a client or potential client, here’s what to look for:

  • A new format for our digital guides.  More user friendly, better graphics and sharper layout.
  • Additional distribution through important points in your community.
  • More value for our advertisers through the digital guides, enhanced distribution and a couple new things arriving by end of year.
  • If you are interested in knowing more about both the print and online advertising options at New LifeStyles, view our interactive media kit .  After reviewing everything available, you can contact us for closing deadlines, rates, statistics and more. 
  • Need a web site?  Is your site getting a little stale or lacking traffic?  Contact Luke Jansen for a FREE review and analysis of your site.

November is the space reservation deadline for the following markets:

  • Kansas City – This market has great potential and we are seeing a lot of growth here
  • Houston – Always full of great options, new advertisers joining us for 2011.
  • Fort Worth – The New LifeStyles market share is huge, with great distribution and visibility throughout Tarrant County
  • San Diego – Extensive distribution and many choices for the consumer.

New copies of our guide should be arriving for the following markets:

-          Atlanta

-          SF Bay

-          South Florida

-          Pittsburgh

-          Santa Barbara

For more information, contact us immediately!

New LifeStyles SEO services are getting great results for our customers.  You don’t have to be a web site customer to use these services.  To get the lastest information on our web design division, friend New LifeStyles on Facebook , connect with us on LinkedIn, or follow us on Twitter.

Whether it is print and online marketing services or web design and SEO work, we will bring great quality products to your community or business.  Call us today to discuss and we will design a package that meets your needs and budget.

 Doug

Posted in: New LifeStyles News
Author: Doug Fusella, http://www.newlifestyles.com
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New LifeStyles provides free comprehensive, quality information on senior residences and care options in print and online. We lead the market by maximizing quality and advertising exposure for our partners.

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