Over half of the New LifeStyles team is involved in the direct sales effort. As a small company, growing but trying to manage the hazards of growth, we have many people that wear multiple hats. There are seven people that exclusively handle sales, while are other markets and lines of business are spread throughout the organization. This worked well as we grew and still works today, giving the customer years of experience in their respective market and also some insight into the rest of our business. Over the next couple months, we will introduce you to our sales team.
Barrett Criswell – (Sales Director: both Pennsylvania guides, Portland, Seattle and St.Louis)
Barrett is one of our most energetic sales directors, who has grown his markets by forging great local relationships and always thinking about the needs of the advertiser. He has a great knowledge of our product offerings and does a great job of finding something that works for the customer. He is always smiling and leaves a lasting impression in each of the communities he visits. He treats each community on its own, not painting all of his markets with the same broad brush.
On the personal side, Barrett was married this summer and lives in Austin, Texas. Barrett is a great athlete, with a passion for cycling and triathlon, which is shared by his bride. He is very involved in his church and the triathlon community in Austin, recently voted the “Most likely to stop and help another competitor during a race, sacrificing his own time”. He can be found most mornings preparing for work by going for a ride or swim, followed by breakfast at the local Waffle House.
You can reach Barrett at (800)974-4618 or Barrett@NewLifeStyles.com. He is always up for a discussion about virtual tours or the best new running shoes.
Bill Porter – (Sales Director: San Diego, Boston, New Jersey, New York and Connecticut/Rhode Island)
Bill has been with New LifeStyles since, well, let’s just say a long time. You won’t find someone in the company with a better knowledge of our programs or a better understanding of the benefits to our clients. Bill grew the East Coast guides from scratch, fighting through the tough early years to be the proud architect of some of our most popular, widely-distributed offerings. Bill has also been the developing force behind many new company gadgets, including e-mail templates, the online media kit and other things that you use today and people will be using in the near future.
Bill has a background in education and a deep passion for music. He spends a lot of time in his studio, while also playing lead guitar in a Tom Petty tribute band and fronting a Rush tribute band. He and his wife have an athletic, outgoing daughter who does not play in any cover bands. The three of them are trying to talk me into joining them in an ABBA tribute band, but I have no musical talent, a bad Swedish accent and a fear of Dancing Queen.
You can reach Bill at (800)975-9374 or Bill@NewLifeStyles.com. He will be happy to discuss the benefits of a preferred position package or the greatness of Ann and Nancy Wilson.