Now, that you know what you want to do on each site, back to those goals & the steps to get there:

• To direct more traffic to your site/location, in the end getting more clients?
  • Create Facebook Page & keep it active posting events, pictures, videos & links that are important to prospective clients & seniors in the area.
    • Implement “Like” Campaign & continue to promote page
    • Need persona or user personal profile?
  • Create profile on FourSquare & check/update regularly.
  • Create Profile on LinkedIn & join local & national groups to “watch” what’s going on & offer help when you can.
  • Use Online tools to watch for posts where you can offer expert advice.
  • Create a Twitter Profile where you can also feed your information.
  • Consider adding a blog to your site.
    • It can help with SEO as well as others linking to it, tweeting posts, etc…
• Increasing Resident & Family Communication/Retention/Satisfaction?
  • Create a group in Facebook where residents &/or families, etc.. can join to keep up with each other & goings on at the community.
  • Create Twitter Account & find residents’ family members &/or employees on Twitter, have them follow you, then make lists to disseminate & gather information needed.

Now, that you know what you want to do & how it needs to be done, who is going to do this for you? Do you or someone in your organization have time for these tasks? Can you create the page in Facebook or do you need professional help? Make these decisions then reach out for help where you need it. It’s a waste of time to create profiles, pages and groups if you aren’t going to keep up with them.

Good luck! Social Networking correctly is a lot of work, thus the name, but it can be worth it in the end if done correctly. Don’t hesitate to contact us if you have questions. Please also share your success stories & lessons learned so we can all continue to learn as this medium grows.