My goal for our PPC, or pay-per click campaigns used to be to optimize, the most traffic for least amount of money (lowest cost per click), but things have changed. You can’t just use clicks to judge the effectiveness of a campaign, now it’s as important to look at position, and the prestige of the term and those around you, impressions for branding, and the quality of the traffic, or what those visitors are doing once they reach your site.

We have always worked hard to find the most effective keyword phrase, one that has good traffic, where we could get good positioning for an affordable rate based on the goals of our site and what it’s worth when someone completes that goal. For example, you are most likely willing to pay more for a phone call or email than just a visit to your site.

But now, clients expect to see you under the terms they are searching, even if you have found it to not be a productive location for your ad. So we’ve introduced a whole new set of metrics that are harder to track. What are the impressions at that position worth? Can you truly track new & renewed business from an online ad impression? You can always ask where a lead came from & hopefully track it thru your site monitoring software. And when/if you lose a client you can always ask why & hope to get a straight answer. The harder part is knowing how much that ad played a part in your branding. They see your ad and realize you are a serious player, and willing to pay to get traffic.

How do you justify & track spending for brand recognition?

Summer is starting to wind down, technically, although it will be about 106 in Dallas today.  That is the time when people get a little more serious about making decisions about life changes.  Activity will be picking up for seniors and their families looking for new communities or care.  It’s time for you to let New LifeStyles boost your lead activity.

• Our web site now features a digital edition of each of our guides.  If you are a print advertiser, you are included for free and your web address is a live link.
• Our new distribution manager is spending hours each day, seeking out new outlets for our guide and making sure we are featured at senior fairs across the country.
• If you are interested in knowing more about both the print and online advertising options at New LifeStyles, we have a new animated, interactive media kit now up on our web site.  After reviewing everything available, you can contact us for closing deadlines, rates, statistics and more. 
• Need a web site?  Is your site getting a little stale or lacking traffic?  Contact Luke Jansen for a FREE review and analysis of your site.

August is the space reservation deadline for the following markets:

• Nevada – don’t gamble with your marketing dollars, invest them wisely in New LifeStyles, both in print and online
• Portland – many options in this beautiful area of the country.
• Seattle – demand is high in Washington for housing and care
• Connecticut/Rhode Island – Distribution and online traffic is extremely high in this population dense market
• Atlanta – one of New LifeStyles’ most popular guides, extensive distribution and great content.

New copies of our guide should be arriving for the following markets:

-          Dallas

-          Michigan

-          Alabama

-          Boston/E.Massachusetts

-          Austin/San Antonio

-          Louisville/Lexington

For more information, contact us immediately!

New LifeStyles took 12 newly designed or re-designed website live in July.  This month, we take a great new site live, C.C. Young in Dallas, as well as many others.  To get the lastest information on our web design division, friend New LifeStyles on Facebook , connect with us on LinkedIn, or follow us on Twitter.

Thanks for spending some time with our blog.  Call us!  We will be an effective part of your marketing campaign.

 Doug