August 16, 2010
I received an email today saying that our site was featured on a blog focusing on housing options for seniors. It again brought to my attention how many sites are online now, specifically focused on this industry.
How do you wade through them and decide where your money is best spent?
Look at the value
- How much traffic does the site get?
- How much traffic/how many impressions will the ad get?
- How will the ad produce leads?
- What is the price/How is the ad priced?
- What is the contract length?
- Will you be able to track the results of the ad – Reporting on impressions/views, clicks, leads, etc…
- Are there any added benefits – Example: coupling another form of advertising for a discount
- Can you make changes to the ad in mid-campaign?
Don’t feel you have to advertise on only one site. Online advertising is normally very affordable. Test a few campaigns, tweaking them as you go to get the best results.
Once your ad is live, make sure you visit the site and check it out.
- Are you coming up where you want/understood the ad would be?
- Does it say what you want/appear how you envisioned it?
- Can you better the branding/position?
Always talk to your sales person before ending a campaign as they may have suggestions on how to better it with a small change.
Happy Hunting!