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July 26, 2010

I’ve read so much lately about sites being the “leader” in generating leads, and ROI on leads, that it lead me to look into our cost/lead.

Full-page advertisers receive leads nightly consisting of the end users who have ordered a copy or viewed a guide online (See this new feature). New LifeStyles has gathered >13,250 leads so far this year, averaging over 100 leads per month in many markets. This is not counting the calls & emails our clients receive from their ads.

 New LifeStyles also offers online leads to those adding an online option. Our online leads consist of end users who register on our site to use the advanced functions such as saving searches, results, sending a result or recommendation to a friend, and other options. We average > 350 online leads/mo., at only $12/mo. for most of our online options, the cost for these leads averages $1.20/lead. Again, this does not include those who link to, call or email a client from their ad.

The search traffic and leads vary per market. If you would like to know how many people are searching our site for the type of community/service you provide in a certain area, let us know. And as always, New LifeStyles can provide you with a username & password so you can log-in to check your online traffic, including impressions/views, leads, links, etc…

If this sounds like a good deal to you, contact us for more details.

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New LifeStyles provides free comprehensive, quality information on senior residences and care options in print and online. We lead the market by maximizing quality and advertising exposure for our partners.

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