It recently came to our attention that an end user on our site was using our registration tool to its full potential, which we were thrilled to see!

We ask end users on our site to register to use the site’s advanced functions like saving a list of providers, emailing & recommending listings to friends/family, etc… We do not force registration, as we found that cut down on the number of people who would share their information. Instead we use a short form to get some basic information from them that then becomes leads to our online advertisers. This information includes basics like name and contact information, but also what type of senior community/care they are looking for, who they are looking for, etc… This information is then passed to our online advertisers if a registered user looks at their ad. These are usually very qualified leads and should be treated as such with a prompt response if their needs are a fit to your offerings.

Now, back to this end user. She made her list of communities to contact and visit & then made notes starting with the calls she made, when they were made & what she learned from them. Then she noted the dates of her visits and what she liked and disliked including amenities, services offered, equipment present and more. She used the tool to its full potential to help her make an informed decision on where she wanted her family member.

We tell you this in case you are asked if there is a tool like this available, or if you want to suggest potential residents to use this tool. All they have to do is register on our site & make a list of the communities they are considering. You may want to consider creating a spreadsheet that would do the same, listing your community with your amenities, services, track records, etc… compared to the locations around you, maybe even leaving some blanks for them to add other communities or service options, pricing, and other notes they consider important.