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April 19, 2010

If your web site is more than five years old, you may want to consider a re-design. This doesn’t mean changing everything on your site, or even the flow, but giving your site a new look and feel.

New LifeStyles recently completed a re-design on our site including:

  • A fresh look and feel to match our print guides for better branding
  • Shorter forms to increase leads/orders
  • Easier navigation to make it easier & faster for users to find what they want
  • Change in flow so users see value before we request any personal information

These “minor” changes have resulted in a:

  • 21% increase in time spent on our site
  • 14% increase in page views
  • 32% increase in users contacting clients
  • Increase in orders

 Is it time to revisit your site design? Are the colors, logo & pictures up to date? What can you do to make the site easier to use? The more you put into your site, the more you will get out of it!

Let us know if we can help!

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New LifeStyles provides free comprehensive, quality information on senior residences and care options in print and online. We lead the market by maximizing quality and advertising exposure for our partners.

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