At New LifeStyles we offer 3 different kinds of leads. I‘ve recently been asked a few times to clarify the lead types, so thought I’d outline here:
LifeStyles Leads (E-Leads) – These leads consist of people who order the New LifeStyles guide, online, via phone, and sometimes even with an old fashioned letter. When we have interaction with those ordering, we qualify them by asking a few questions like for whom they will use the guide, immediacy of need, type of housing/care wanted, geographic area of interest, etc… We do not require answers to these questions, so some leads do not contain all requested data, but we do our best to get the data & pass everything we get to the advertiser. Leads are sent to the full page advertisers in the guide ordered. In other words, everyone who orders a Dallas guide will go out as a lead to the full-page advertisers in the Dallas guide. Leads go our nightly via email. If you don’t get leads one night, don’t panic, there may not have been any orders for that guide that day. I strongly recommend that the person receiving these leads review them before contacting these leads. If the person is looking for a nursing home in Dallas, there is no reason for a retirement community in Ft. Worth to contact them. This is a waste of everyone’s time & resources. Also pay attention to their chosen method of contact. If someone asks to be emailed, don’t call them unless it’s a follow-up call after an initial contact. Even if the preferred method of contact is not listed, if the person ordered online & listed an email address, you may want to reach out to them via email first. Put yourself in their position of getting a call from someone you’ve never contacted. “How did you get my name & information?” Reach out in stages.
Online Leads – These leads consist of people who have registered on our website (not required) and have then done a search to bring up your online listing. Again, we ask some qualifying questions and pass all of the information on to you. To be eligible for these leads, you must purchase an online option. Again, these people have not specifically requested information on your community/service, but the lead includes the search that person performed on our site. So if they searched all levels of care in a large area, they may just be looking for some general info. If they continued to narrow your search and your services match their searches, then reach out. The lead will also note if it is a return visitor which could indicate a hot lead returning for further information. Again, I suggest contacting these people via email initially since they are apparently doing online research and comfortable in that arena.
Information Request Form Leads – These are about the hottest leads you can get! These are people contacting you thru an email form on your ad for specific information, like rates, dietary concerns, pet policies, etc… To get these leads, an advertiser must purchase an online Information Request Form (included in our Preferred Position Package). All emails from the form will then be sent directly to that advertiser.
As with all leads, all need to be handled in a timely manner with respect to the end user. A lady in FL ordered one of our guides four years ago. Per our privacy policy, her name went out to certain advertisers. She was ok with this, but what she is not ok with is even after requesting to have her name removed from the potentials list, one community in that area continues to send her information to this day. She not only doesn’t want to move there, but does not have good things to say about this community, which equates to bad word of mouth for them on top of the waste of time & money. So keep your lead pipeline clean and use these leads to their full potential to get the most ROI from your ads with New LifeStyles.
New LifeStyles follows a strick posted Privacy Policy regarding dissemination of personal information.